Have you ever noticed that life in general seems to revolve around food? Business, social interaction and friendship all seem to work better over a meal. That is why any event works a lot better when a great meal is served in style and elegance. Think of it this way – your host of the event has the objective of an effective result coming from the event. It might be a new direction for the company, or the introduction of a new product, or even plans for expansion. Usually it is an exciting introduction of something new that needs that extra special surprising touch, and the great meal you are about to serve is just the thing to be the final touch that puts things in perspective.
You and your staff are going to prepare a meal that emphasizes the successful consequences that the event is designed to create. Once you know of the event organizer’s objectives, you can include a small token that depicts the theme of the event along side of the place setting. It could be a token of what direction the new product is going to take the company, or a scale model of the new corporate headquarters, only at keychain size to be saved as a memento.
An excellently catered event puts everyone at ease and the meal becomes the lubricant for a togetherness and an e’spirit ‘d corps that otherwise would not be there. A good meal just puts people in the mood for casual conversation and helps them get to know one another better as the meal progresses.
One secret to the successful catering of an event is for your staff to be able to take care of every little thing, and yet be as unobtrusive as if they were ghosts. They move in to pour extra water, and suddenly they are gone. The less chatter the better, because the guests have more important things to discuss than have to listen to a waiter tell them about the food. The food will speak for itself, and the waiters don’t have to speak to the guests at all unless asked to first.
People do not attend an event to hear the waiter tell them about the food. They attend for a hundred reasons and that is not one of them. Your team is well trained, however, and they glide in and out as if they were in a ballet, delicately setting down the main course as softly as if they were performing surgery, not wanting to disturb anything. The effect is that one moment, the guests were discussing the new project with no food in front of them, and in the next moment there is a plate of the most mouth watering food that came out of nowhere. That is the effect you want to make.
In the process, the guests will tell everyone what a wonderful time they had, and how they enjoyed everything. The manner in which they were expertly catered to before, during and after the meal had a lot to do with that feeling.